Start with Organisation
Tell search engines who you are: name, logo, contact details and social profiles. It is the foundation every other piece of markup builds on.
Add Service, FAQ and Breadcrumb markup
Describe what you offer, mark up genuine FAQs, and add breadcrumbs so your site structure is crystal clear. These are low effort and widely supported.
Validate and maintain
Test markup with Google’s tools before and after deployment, and keep it in sync with the visible page. Markup that disagrees with your content does more harm than good.