The challenge
People weighing loans, cards and debt options are buried in product comparisons. Rose Cove wanted to lead with the person, not the product, and earn trust in a category where trust is scarce.
What we built
A fast, accessible web platform built around a short guided questionnaire that produces a personalised plan and a single recommended move. Goal-led journeys, a library of calculators and plain-English explainers sit around it, all on one consistent, shared codebase.
The result
A product that explains its reasoning, shows the trade-offs and leaves the decision with the user, with a structure that scales to new goals, products and calculators without a rebuild.